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If not, now’s the time to learn how the PROS write killer Web content & copy to:

  • Get, keep and HOLD attention
  • Encourage people to share your content and information
  • Turn random visitors into loyal customers or subscribers
  • Persuade people to take the action you desire

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The One WordPress SEO Tip Almost Noone Ever Does (Hint: It Will Help Keep Readers On Your Site Longer)

The One WordPress SEO Tip Almost Noone Ever Does (Hint: It Will Help Keep Readers On Your Site Longer)

By + in SEO Tip | Follow her on Twitter here.

There’s one WordPress SEO tip that can help you to rank higher in search engines. And don’t worry it doesn’t involve any black hat shenanigans or illegal activity.

This tip is so easy and 100% in your control. Yet almost no one – solopreneurs and micro businesses  - ever do this.

(The truth is not too many people talk about it.)

Interlink your WordPress blog posts and pages.

That’s it.

(This tip works no matter what content management system you use.)

I know some of you do this already. But 4 weeks into my SEO Crash Course it’s obvious to me not many people know how to do this properly. Or they’re not consciously thinking about what pages on their own site to link to.

Internal links are HUGE for getting ranked on search engines because you can control everything about them.

Do NOT overlook this. You are in the driver’s seat as to how to steer your content in the direction of other posts or pages on your site you can link to.

Today I’m going to show you how.

First, let me explain why internal linking is so important. (click to continue…)

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21 Things You Didn’t Know About Miss Sassy

21 Things You Didn’t Know About Miss Sassy

By + in Branding | Follow her on Twitter here.

I’m changing things up this week. I want to give the SEO tips a rest at least for a week or so. :)

When I read blogs I’m genuinely interested in the personality behind the brand. I love to understand people’s ‘WHY’ and what makes them tick. You know, the little intricacies and facts that define who people really are.

This week I’m going to be completely transparent with you about who I am and why I do what I do.

So I’m excited to share with you 21 things you didn’t know about me (well, I think you didn’t know about me. Yeah some are on my About page).

Here goes:

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How To Use A Word Cloud To Increase Your Search Engine Ranking

How To Use A Word Cloud To Increase Your Search Engine Ranking

By + in SEO Writing | Follow her on Twitter here.
This entry is part 6 of 6 in the series SEO Series

What is a word cloud, you might ask?

It’s a nifty little tool that turns a bunch of text into a graphic that displays each word. The bigger the size of the word, the more frequent the word has been used.

In other words, the clouds give greater prominence to words that appear more frequently in the text.

Here’s an example of a word cloud for the homepage of Marie Forleo: (click to continue…)

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3 Cheeky Ways To Spy On Your Competitor’s Keywords (For Free)

3 Cheeky Ways To Spy On Your Competitor’s Keywords (For Free)

By + in Keyword Research | Follow her on Twitter here.
This entry is part 5 of 6 in the series SEO Series

Have you ever wanted to know what keywords your competition is using to get their search results?

…Because chances are they’re already spying on YOU.

Well, you can plot your own sweet revenge to see which keywords your competition is frequently using.

But first, let me explain why you might want to even consider spying on your competition in the first place.

Why Should You Take A Peek At Your Competitors Keywords?

“But I don’t have competition,” you may say. Or “I don’t believe in competition.”

Believe what you like but whatever the philosophy you embrace, chances are you have direct or indirect competitors.

Hey, I have an abundance mentality too and I believe there’s more than enough of anything to be shared. But you’re missing the point if you think spying on competitor keywords is only for blood-thirsty, cut-throat businesses or slimy internet marketers.

This is not about “stealing keywords.” It can be but us sassy entrepreneurs would never dream of doing that… would we?

Well, perhaps ;) (click to continue…)

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How To Choose Keywords For Free To Attract Your Ideal Customers (Without Pulling Your Hair Out)

How To Choose Keywords For Free To Attract Your Ideal Customers (Without Pulling Your Hair Out)

By + in Keyword Research | Follow her on Twitter here.
This entry is part 4 of 6 in the series SEO Series

Continuing with our SEO series, does the thought of trying to choose your keywords scare the bejesus out of you?

You know keyword research is important but when you go to do it, you tear your hair out trying to figure out which keywords you should be using.

It’s pretty hard to attract more of your ideal customers if you don’t know the words they’re using to search for what you offer.

And in the words of SEOmoz, it’s not always about getting visitors to your site, but about getting the right kind of visitors. In other words, your ideal customers.

So brush your hair sassy lady. This doesn’t have to hurt. (Besides, let’s leave the baldness for the men) ;)

To win the Google war, you need a spreadsheet (and a red wine).

Well you’re going to build one anyway as we do some basic keyword research 101.

But first, here are some tips to remember before you get started. (click to continue…)

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How Bad SEO Copywriting Flow Is Ruining Your Business (And Why SEO Is Good For Humans)

How Bad SEO Copywriting Flow Is Ruining Your Business (And Why SEO Is Good For Humans)

By + in SEO Writing | Follow her on Twitter here.
This entry is part 3 of 6 in the series SEO Series

There’s one thing that could be ruining your online business…

….And you may not even be aware of it.

In fact, many female entrepreneurs don’t even do this.

What am I talking about?

SEO Copywriting. To be more direct, bad SEO copywriting flow on their website.

Let me explain.

When you write your title tag and meta description tag, you need to write them as if it were a paid advertisement.  You want people to click through to your website.

The problem is that many people choose keywords that are not relevant to attracting their ideal customers.

The title tag ends up being stuffed with keywords that people aren’t searching for and the meta description does not compel people to click through to their websites from the search engines.

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3 Ways To Get Romantic With Google

3 Ways To Get Romantic With Google

By + in SEO Writing | Follow her on Twitter here.
This entry is part 2 of 6 in the series SEO Series

I look at a lot of websites and I have to say many have lost that lovin’ feeling….

….Or many never had it in the first place.

And today being Valentines Day it’s time to show your website love – some Google love.

Let’s shout it out together…..

“It’s Time To Show Your Website Some Google Love”

Great. So on that note, let’s get lovey dovey. Here are 3 simple ways to get romantic with the Big G…. and your readers will love YOU for it. (click to continue…)

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Why Females Suck At SEO Writing

Why Females Suck At SEO Writing

By + in SEO Writing | Follow her on Twitter here.
This entry is part 1 of 6 in the series SEO Series

The truth?

It’s because we don’t want to know about it. We put it in the too-hard basket.

But it’s not your fault.

I get it.

I’m female and I’ve banged my head against a wall for far too long when it comes to SEO.

You’ve probably been hammered that you have to get your SEO “done right” that SEO becomes yet another thing you’ll get to one day… another chore in your online business.

The problem with SEO (and many other online marketing concepts) is it’s terribly misunderstood. It’s become almost a throw away word. It’s a topic that is dissected and discussed in such a macho-man style that it’s far too confusing and overwhelming for the majority of sassy female entrepreneurs to understand let alone implement into their business.

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From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

By + in Blogging | Follow her on Twitter here.

There will come a time when you….

….must attend the Problogger #PB training event. If you ever get the opportunity to attend, be sure to go.

Miss Sassy and Darren Rowse (Problogger)

Miss Sassy and Darren Rowse (Problogger)

Yes you will need to come to Australia to attend this but who cares? What a great excuse to travel :)

I learnt a LOT from the two days at the Problogger event, met some great people and I even got my picture taken with Chris Guillebeau. And ladies he’s not too bad on the eye either ;) .

(Oops Miss Sassy is digressing). Back to the serious stuff…

From Little Things Big Things Come…

..Was the theme of the conference. From the moment the Problogger himself Darren Rowse opened the event with his keynote, the audience was captivated.

Darren set the tone for the event in his introductory keynote about how small actions can have a big impact. We all need to start from somewhere and as Darren explained, he did too all those years ago. (click to continue…)

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What’s The BEST Call-To-Action Button Copy?

What’s The BEST Call-To-Action Button Copy?

By + in Calls to Action | Follow her on Twitter here.

Subscribe? Submit? Download Now? Sign up? Get Instant Access?

Just what are the BEST words to use on your call-action button?

Your call-to-action copy is just as important as the button itself and is one of the most important pieces of copy on your website.

When it comes to an opt-in on a website, too many sassy solopreneurs and micro businesses often throw something up as an afterthought and then wonder why nobody signs up to their email list or offer.

They are unwittingly killing their conversions because they’re using words that don’t encourage people to take action.

The good news is I’m about to share with you case studies and research that prove how even minor tweaks can have a significant impact on your conversion rate. (click to continue…)

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