Do the words on your website or blog “speak” to your visitor?

Do you know how to write for search engines and humans?

If not, now’s the time to learn how the PROS write killer Web content & copy to:

  • Get, keep and HOLD attention
  • Encourage people to share your content and information
  • Turn random visitors into loyal customers or subscribers
  • Persuade people to take the action you desire

You don’t need to read 57 blogs a week to keep-up-to-date on the tips & tricks the PROS use to write for a Web audience.

This is your one-stop shop to get regular content-rich tips and resources.

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More Than Words….Why And How Words Are So Critical To Your Website (especially your navigation)

More Than Words….Why And How Words Are So Critical To Your Website (especially your navigation)

By in Usability | Follow her on Twitter here.

Hmm the headline reminds me of a song from the 90′s.

But I’m not here to go down memory lane. I’m talkin’ about words baby, words. More specifically why you need to pay attention to the words you use on your website.

Usability expert Gerry McGovern says that words are the building blocks of every website. But then again, he also says words are the building blocks of modern civilization.

Deep stuff.

Hey I don’t want to be regurgitating everything Gerry has to say but I could because what he says is always damn good. Luckily though, Gerry says it’s OK.

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3 Simple Ways To Engage Your Readers And Keep Them Reading (er…scanning)

3 Simple Ways To Engage Your Readers And Keep Them Reading (er…scanning)

By in Usability, Web Writing | Follow her on Twitter here.

You’ve failed.

You’ve already lost their attention.

You can never get them back.

You lose.

They’ve gone to somebody else’s website.

What to do?

I hate to break it to you but this happens every single day. Someone found your website, didn’t find it useful and hit the back button faster than you can say yabba dabba do…..

You Have Less Than 30 Seconds To Capture Your Reader’s Attention

Actually, it’s more like 10 seconds. Don’t believe me, here’s the proof.  So I better get on with it. Read this post and you will know how to write content that is more useful to readers of your website or blog.

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SEO Secrets Ebook Review – The No-Fluff, No-Bullshit SEO Guide For DIY Small Business Owners

SEO Secrets Ebook Review – The No-Fluff, No-Bullshit SEO Guide For DIY Small Business Owners

By in SEO Copywriting | Follow her on Twitter here.

Last week I interviewed renowned and world-class SEO copywriter Glenn Murray of Divine Write Copywriting. Glenn is someone I have come to admire and trust. I stumbled upon his blog two years ago and I’ve been converted into a fan since.

During my interview with Glenn, we spoke about some of the ebooks he has created. Today I am writing a review on one of them called SEO Secrets – The DIY Guide To Topping Google.

First what I love about Glenn is his simple, honest style. His landing page for the ebook is simple. There’s no fluff, no upsell, no bonus. It’s not the typical clickbank kind of landing page that you get from every ‘guru’ Internet marketer.

It’s refreshing!

I have a bad habit of buying way too many ebooks and products and to be honest most are a waste of time. So what makes Glenn Murray’s SEO Secrets any better?

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Exclusive Interview With SEO Copywriter Glenn Murray – Practical SEO Copywriting Tips Every Small Business Owner Can Learn

Exclusive Interview With SEO Copywriter Glenn Murray – Practical SEO Copywriting Tips Every Small Business Owner Can Learn

By in SEO Copywriting | Follow her on Twitter here.

Continuing the theme on SEO and writing to attract the attention of search engines, today we’ve got an interview with a man who has mastered the art of SEO copywriting.

Glenn Murray is a world-class SEO copywriter from Sydney, Australia. Glenn is the owner of Divine Write Copywriting, a specialist copywriting studio and author of SEO Secrets, and Practical SEO Copywriting. He is also the director of digital agency, Silver Pistol and has worked for some of the world’s biggest brands, including Toyota, IBM, Virgin, Honeywell, Westpac, Commonwealth Bank, Telstra and BigPond. Needless to say Glenn’s writing oozes sassiness.

Glenn was kind enough to sit down and answer a few of my questions. If you’re at all interested in learning how to write web copy to attract the search engines, then you can be sure you will get some great advice and tips to apply in your own business. (click to continue…)

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How To Write An Effective Page Title To Make Your Website SEO-Friendly

How To Write An Effective Page Title To Make Your Website SEO-Friendly

By in SEO Writing | Follow her on Twitter here.

Do you feel like this when you hear the term SEO?

Fotolia 22103088 XS How To Write An Effective Page Title To Make Your Website SEO Friendly

If you do, rest assured sassy one, you’re not alone.

I’ve been putting off writing this post for a while. If you’re like most people, the term “search engine optimization” will mean very little. While scrolling through blogs and websites, I notice many people tend to miss opportunities to take advantage of search engine optimization or SEO. My guess is, people just find it too damn confusing.

And hence I’ve deliberately not written anything about SEO until now because it’s a topic that is polluted with so much noise and misinformation on the blogosphere. But today I introduce the first SEO article on sassywebwords.com and it’s packed full of practical examples.

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Self-editing: 7 words and phrases to cut from your web copy

Self-editing: 7 words and phrases to cut from your web copy

By in Editing | Follow her on Twitter here.

Who would have thought that fish had anything to do with writing and editing? Well read on.

Fresh Fish Sold Here

He turned to the class. “You run a fish market. You want to get your sign as short as possible. You want to catch the readers’ attention and convey your message. Which words are necessary?”

Well, “here” is not needed. The location of the sign indicates that sales happen in that spot.

Fresh Fish Sold

That “sold” looks kind of silly now, doesn’t it?

Fresh Fish

Does the fact that the fish are fresh need to be conveyed? Would anyone say otherwise? “Smelly Fish” … “Old, Decaying Fish” ? …Nope.

We are left with:

Fish

So what’s your point I hear you ask?

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Should You Use PDF Files For Your Web Content?

Should You Use PDF Files For Your Web Content?

By in Usability | Follow her on Twitter here.

That is the question.

Just like Shakespeare’s infamous opening soliloquy in Hamlet, the question remains, should you use PDF files for your online content?

When you use a PDF file online, you are providing a paper document on the web rather than web-based information. If the document looks like a paper document, people are likely to print it rather than read it onscreen.

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3 Basic Grammar Rules To Use So You Won’t Look Dumb

3 Basic Grammar Rules To Use So You Won’t Look Dumb

By in Grammar and English | Follow her on Twitter here.

Grammar. People either love it or hate it. Just the mere sight or mention of the word can send chills up people’s spines. Or if you’re like me, you secretly enjoy immersing yourself in an old grammar book or style guide.

So just how important is it to follow basic grammar rules when you write web content?

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Why Copy Must Come Before Design – One Small Business Owner’s Real Life Horror Story

Why Copy Must Come Before Design – One Small Business Owner’s Real Life Horror Story

By in Content Strategy, Web Writing | Follow her on Twitter here.

If you haven’t got a website yet or you’re thinking of a redesign, then you need to read this.

I wrote a guest post on the fabulous Grassroots Internet Strategy website a while back about some things people should be aware of before working with a web developer. My experience has led me to believe that content and copy must be the first priority before website design and development.

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3 Simple E-Commerce Copywriting Techniques You Can Implement Right Now That Won’t Cost You A Cent

3 Simple E-Commerce Copywriting Techniques You Can Implement Right Now That Won’t Cost You A Cent

By in Calls to Action, Web Copywriting | Follow her on Twitter here.

Do you sell stuff?

Offer a service?

Can people buy stuff from your website?

If so, this article is for you.

If you offer a valuable product or service, then you need to ensure your website copy is written in a way that persuades your prospect to exchange their hard earned cash.

It’s not always easy to do especially when you’re trying to stand out from a myriad of competitors. We all like to think our own products and services are superior to what else is offered in the marketplace but convincing potential customers your stuff is awesome can be very challenging.

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