Web, Blog and SEO Writing Strategies & Tips That Work
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What is a word cloud, you might ask?
It’s a nifty little tool that turns a bunch of text into a graphic that displays each word. The bigger the size of the word, the more frequent the word has been used.
In other words, the clouds give greater prominence to words that appear more frequently in the text.
Here’s an example of a word cloud for the homepage of Marie Forleo: (click to continue…)
Have you ever wanted to know what keywords your competition is using to get their search results?
…Because chances are they’re already spying on YOU.
Well, you can plot your own sweet revenge to see which keywords your competition is frequently using.
But first, let me explain why you might want to even consider spying on your competition in the first place.
“But I don’t have competition,” you may say. Or “I don’t believe in competition.”
Believe what you like but whatever the philosophy you embrace, chances are you have direct or indirect competitors.
Hey, I have an abundance mentality too and I believe there’s more than enough of anything to be shared. But you’re missing the point if you think spying on competitor keywords is only for blood-thirsty, cut-throat businesses or slimy internet marketers.
This is not about “stealing keywords.” It can be but us sassy entrepreneurs would never dream of doing that… would we?
Well, perhaps 
(click to continue…)
Continuing with our SEO series, does the thought of trying to choose your keywords scare the bejesus out of you?
You know keyword research is important but when you go to do it, you tear your hair out trying to figure out which keywords you should be using.
It’s pretty hard to attract more of your ideal customers if you don’t know the words they’re using to search for what you offer.
And in the words of SEOmoz, it’s not always about getting visitors to your site, but about getting the right kind of visitors. In other words, your ideal customers.
So brush your hair sassy lady. This doesn’t have to hurt. (Besides, let’s leave the baldness for the men)
To win the Google war, you need a spreadsheet (and a red wine).
Well you’re going to build one anyway as we do some basic keyword research 101.
But first, here are some tips to remember before you get started. (click to continue…)
There’s one thing that could be ruining your online business…
….And you may not even be aware of it.
In fact, many female entrepreneurs don’t even do this.
What am I talking about?
SEO Copywriting. To be more direct, bad SEO copywriting flow on their website.
Let me explain.
When you write your title tag and meta description tag, you need to write them as if it were a paid advertisement. You want people to click through to your website.
The problem is that many people choose keywords that are not relevant to attracting their ideal customers.
The title tag ends up being stuffed with keywords that people aren’t searching for and the meta description does not compel people to click through to their websites from the search engines.
I look at a lot of websites and I have to say many have lost that lovin’ feeling….
….Or many never had it in the first place.
And today being Valentines Day it’s time to show your website love – some Google love.
Let’s shout it out together…..
Great. So on that note, let’s get lovey dovey. Here are 3 simple ways to get romantic with the Big G…. and your readers will love YOU for it. (click to continue…)
The truth?
It’s because we don’t want to know about it. We put it in the too-hard basket.
But it’s not your fault.
I get it.
I’m female and I’ve banged my head against a wall for far too long when it comes to SEO.
You’ve probably been hammered that you have to get your SEO “done right” that SEO becomes yet another thing you’ll get to one day… another chore in your online business.
The problem with SEO (and many other online marketing concepts) is it’s terribly misunderstood. It’s become almost a throw away word. It’s a topic that is dissected and discussed in such a macho-man style that it’s far too confusing and overwhelming for the majority of sassy female entrepreneurs to understand let alone implement into their business.
There will come a time when you….
….must attend the Problogger #PB training event. If you ever get the opportunity to attend, be sure to go.
Miss Sassy and Darren Rowse (Problogger)
Yes you will need to come to Australia to attend this but who cares? What a great excuse to travel 
I learnt a LOT from the two days at the Problogger event, met some great people and I even got my picture taken with Chris Guillebeau. And ladies he’s not too bad on the eye either .
(Oops Miss Sassy is digressing). Back to the serious stuff…
..Was the theme of the conference. From the moment the Problogger himself Darren Rowse opened the event with his keynote, the audience was captivated.
Darren set the tone for the event in his introductory keynote about how small actions can have a big impact. We all need to start from somewhere and as Darren explained, he did too all those years ago. (click to continue…)
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Just what are the BEST words to use on your call-action button?
Your call-to-action copy is just as important as the button itself and is one of the most important pieces of copy on your website.
When it comes to an opt-in on a website, too many sassy solopreneurs and micro businesses often throw something up as an afterthought and then wonder why nobody signs up to their email list or offer.
They are unwittingly killing their conversions because they’re using words that don’t encourage people to take action.
The good news is I’m about to share with you case studies and research that prove how even minor tweaks can have a significant impact on your conversion rate. (click to continue…)
The other day I was searching online for a cleaning company in my local area….
…I clicked on the first search engine result and immediately liked what I saw.
The website was easy to read, easy to navigate and the copy was good.
It was so easy I requested a quote. There was a large ‘click for quote’ button at my eye level just waiting for me to click.
But I didn’t stop there.
I wanted another quote. I clicked on another search engine result and this time I wasn’t so thrilled with what I found.
First, I was immediately hit with a large block of text, a long paragraph that should have been broken into three sentences and copy that was so dry it read like a corporate brochure.
But it wasn’t the copy that frustrated me. What frustrated me most was I couldn’t find any button or link to click for a quote.
I eventually found a contact form and I was forced to type information into an empty square box.
As a rule, people don’t like to puzzle over how to do things. If people who build a site don’t care enough to make things obvious and easy for the person using the site, it can diminish confidence in the site, the company and its owners.
Today I want to share with you how poor usability can kill your copy and sales and how to overcome this with simple, easy-to-implement advice for pulling visitors into your funnel.
Forget the wonderfully colorful genetically engineered avatars in the movie.
I’m referring to creating avatars or personas that will attract you your ideal customers.
When you manage a business, the secret to attracting new customers or to even reconnect with old ones is to connect with them on an emotional level.
You need to get really deep and emotional.
And while some people may be uncomfortable with getting all deep and meaningful about complete strangers, this is what it takes to attract new customers like wildfire.
There is a proven methodology to creating your customer avatar. You need to go DEEP and get to the bottom of your customer’s irrational fears and deepest desires. (click to continue…)
Miss Sassy is sick of letting hard working website owners suffer badly written copy. It's time for a revolution - a sassy revolution. Find out more here.
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