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  • Get, keep and HOLD attention
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  • Turn random visitors into loyal customers or subscribers
  • Persuade people to take the action you desire

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Why You Should Edit Your Permalink In WordPress (To Make Google Love You More)

Why You Should Edit Your Permalink In WordPress (To Make Google Love You More)

There’s another WordPress SEO tip that almost noone ever does – especially newbie bloggers and solo businesses.

And like interlinking your WordPress SEO posts…it’s something YOU have control over.

To be fair, it’s something that many people are simply not aware of.

When it comes to SEO, I like to share with you the things you have control of  – that is the things you can do on your own site that will help Google love you more.

Edit your permalink in WordPress…. also called the page slug.

Yep that’s it people.

So simple. So easy.

For those that have absolutely no idea what I’m talking about, I’m referring to the part of the URL that comes after your base domain. For example: (click to continue…)

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The Effect Of Guest Blogging On SEO: A Discussion Of Google Penalties

The Effect Of Guest Blogging On SEO: A Discussion Of Google Penalties

Google To Start Penalising Guest Blogging

The two key benefits of guest blogging are the opportunity to connect with a new audience and improved search engine optimisation.

Providing excellent quality content for your host blog not only endears you to your host; it’s more likely they will introduce you to their audience before the post starts and allow links to your website in the bio box. Further, valuable content provides an incentive for readers to seek more information about you and to read more of your content.

Guest blogging also enables greater search engine optimisation through links from the host’s site back to the guest blogger’s site. Search engines identify this as an indication of value and authority (along with many other factors) which lead to the guest blogger’s website appearing higher in relevant search results.

Google And Guest Blogging

From the above explanation guest blogging would appear a simple and easy tactic to getting ahead on the interwebs. Write a few posts, find a few hosts, publish and bingo, life seems just fine and dandy; but is all that soon to change?

In the past 25 Panda updates Google has sought to punish low-quality and/or spammy sites; allowing better quality sites to rise through the rankings. Penguin updates targeted sites using:

  • Aggressive exact-match anchor text
  • Overuse of exact-match domains
  • Low-quality article marketing & blog spam
  • Keyword stuffing in internal/outbound links

The ongoing updates beg the question: what will Google target next? (click to continue…)

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The One WordPress SEO Tip Almost Noone Ever Does (Hint: It Will Help Keep Readers On Your Site Longer)

The One WordPress SEO Tip Almost Noone Ever Does (Hint: It Will Help Keep Readers On Your Site Longer)

There’s one WordPress SEO tip that can help you to rank higher in search engines. And don’t worry it doesn’t involve any black hat shenanigans or illegal activity.

This tip is so easy and 100% in your control. Yet almost no one – solopreneurs and micro businesses  - ever do this.

(The truth is not too many people talk about it.)

Interlink your WordPress blog posts and pages.

That’s it.

(This tip works no matter what content management system you use.)

I know some of you do this already. But 4 weeks into my SEO Crash Course it’s obvious to me not many people know how to do this properly. Or they’re not consciously thinking about what pages on their own site to link to.

Internal links are HUGE for getting ranked on search engines because you can control everything about them.

Do NOT overlook this. You are in the driver’s seat as to how to steer your content in the direction of other posts or pages on your site you can link to.

Today I’m going to show you how.

First, let me explain why internal linking is so important. (click to continue…)

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21 Things You Didn’t Know About Shae

21 Things You Didn’t Know About Shae

I’m changing things up this week. I want to give the SEO tips a rest at least for a week or so. :)

When I read blogs I’m genuinely interested in the personality behind the brand. I love to understand people’s ‘WHY’ and what makes them tick. You know, the little intricacies and facts that define who people really are.

This week I’m going to be completely transparent with you about who I am and why I do what I do.

So I’m excited to share with you 21 things you didn’t know about me (well, I think you didn’t know about me. Yeah some are on my About page).

Here goes:

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How To Use A Word Cloud To Increase Your Search Engine Ranking

How To Use A Word Cloud To Increase Your Search Engine Ranking

This entry is part 6 of 6 in the series SEO Series

What is a word cloud, you might ask?

It’s a nifty little tool that turns a bunch of text into a graphic that displays each word. The bigger the size of the word, the more frequent the word has been used.

In other words, the clouds give greater prominence to words that appear more frequently in the text.

Here’s an example of a word cloud for the homepage of Marie Forleo: (click to continue…)

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3 Cheeky Ways To Spy On Your Competitor’s Keywords (For Free)

3 Cheeky Ways To Spy On Your Competitor’s Keywords (For Free)

This entry is part 5 of 6 in the series SEO Series

Have you ever wanted to know what keywords your competition is using to get their search results?

…Because chances are they’re already spying on YOU.

Well, you can plot your own sweet revenge to see which keywords your competition is frequently using.

But first, let me explain why you might want to even consider spying on your competition in the first place.

Why Should You Take A Peek At Your Competitors Keywords?

“But I don’t have competition,” you may say. Or “I don’t believe in competition.”

Believe what you like but whatever the philosophy you embrace, chances are you have direct or indirect competitors.

Hey, I have an abundance mentality too and I believe there’s more than enough of anything to be shared. But you’re missing the point if you think spying on competitor keywords is only for blood-thirsty, cut-throat businesses or slimy internet marketers.

This is not about “stealing keywords.” It can be but us sassy entrepreneurs would never dream of doing that… would we?

Well, perhaps ;) (click to continue…)

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How To Choose Keywords For Free To Attract Your Ideal Customers (Without Pulling Your Hair Out)

How To Choose Keywords For Free To Attract Your Ideal Customers (Without Pulling Your Hair Out)

This entry is part 4 of 6 in the series SEO Series

Continuing with our SEO series, does the thought of trying to choose your keywords scare the bejesus out of you?

You know keyword research is important but when you go to do it, you tear your hair out trying to figure out which keywords you should be using.

It’s pretty hard to attract more of your ideal customers if you don’t know the words they’re using to search for what you offer.

And in the words of SEOmoz, it’s not always about getting visitors to your site, but about getting the right kind of visitors. In other words, your ideal customers.

So brush your hair sassy lady. This doesn’t have to hurt. (Besides, let’s leave the baldness for the men) ;)

To win the Google war, you need a spreadsheet (and a red wine).

Well you’re going to build one anyway as we do some basic keyword research 101.

But first, here are some tips to remember before you get started. (click to continue…)

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How Bad SEO Copywriting Flow Is Ruining Your Business (And Why SEO Is Good For Humans)

How Bad SEO Copywriting Flow Is Ruining Your Business (And Why SEO Is Good For Humans)

This entry is part 3 of 6 in the series SEO Series

There’s one thing that could be ruining your online business…

….And you may not even be aware of it.

In fact, many female entrepreneurs don’t even do this.

What am I talking about?

SEO Copywriting. To be more direct, bad SEO copywriting flow on their website.

Let me explain.

When you write your title tag and meta description tag, you need to write them as if it were a paid advertisement.  You want people to click through to your website.

The problem is that many people choose keywords that are not relevant to attracting their ideal customers.

The title tag ends up being stuffed with keywords that people aren’t searching for and the meta description does not compel people to click through to their websites from the search engines.

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3 Ways To Get Romantic With Google

3 Ways To Get Romantic With Google

This entry is part 2 of 6 in the series SEO Series

I look at a lot of websites and I have to say many have lost that lovin’ feeling….

….Or many never had it in the first place.

And today being Valentines Day it’s time to show your website love – some Google love.

Let’s shout it out together…..

“It’s Time To Show Your Website Some Google Love”

Great. So on that note, let’s get lovey dovey. Here are 3 simple ways to get romantic with the Big G…. and your readers will love YOU for it. (click to continue…)

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Why Females Can Do SEO (But Are A Little Scared)

Why Females Can Do SEO (But Are A Little Scared)

This entry is part 1 of 6 in the series SEO Series

The truth?

It’s because we don’t want to know about it. We put it in the too-hard basket.

But it’s not your fault.

I get it.

I’m female and I’ve banged my head against a wall for far too long when it comes to SEO.

You’ve probably been hammered that you have to get your SEO “done right” that SEO becomes yet another thing you’ll get to one day… another chore in your online business.

The problem with SEO (and many other online marketing concepts) is it’s terribly misunderstood. It’s become almost a throw away word. It’s a topic that is dissected and discussed in such a macho-man style that it’s far too confusing and overwhelming for the majority of sassy female entrepreneurs to understand let alone implement into their business.

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