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3 Simple Ways To Engage Your Readers And Keep Them Reading (er…scanning)

3 Simple Ways To Engage Your Readers And Keep Them Reading (er…scanning)

You’ve failed.

You’ve already lost their attention.

You can never get them back.

You lose.

They’ve gone to somebody else’s website.

What to do?

I hate to break it to you but this happens every single day. Someone found your website, didn’t find it useful and hit the back button faster than you can say yabba dabba do…..

You Have Less Than 30 Seconds To Capture Your Reader’s Attention

Actually, it’s more like 10 seconds. Don’t believe me, here’s the proof.  So I better get on with it. Read this post and you will know how to write content that is more useful to readers of your website or blog.

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Why Copy Must Come Before Design – One Small Business Owner’s Real Life Horror Story

Why Copy Must Come Before Design – One Small Business Owner’s Real Life Horror Story

If you haven’t got a website yet or you’re thinking of a redesign, then you need to read this.

I wrote a guest post on the fabulous Grassroots Internet Strategy website a while back about some things people should be aware of before working with a web developer. My experience has led me to believe that content and copy must be the first priority before website design and development.

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Why Your First Sentence Should Be A Short One

Why Your First Sentence Should Be A Short One

I’m going to tell you a secret. The secret is:

Short sentences stand out.

They create impact because they’re quick to read, easy to understand and they balance out longer sentences, like this one.

And they draw the eye.

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Why You Must Learn To Write For The Web If You Have A Website Or Blog

Why You Must Learn To Write For The Web If You Have A Website Or Blog

You’re probably leaving money on the table. I’ve seen so many websites leave money on the table because of badly written and formatted content. 

Poor choice of words, improper grammar, long, clunky paragraphs, incorrect page titles, lack of white space, obscure sentence structure, inconsistent writing style – the list goes on.

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Why Nobody Is Bothering To Read Your Website

Why Nobody Is Bothering To Read Your Website

Yes you heard me. People aren’t reading your content. They have far more important things to do.

So What Are People Doing When They Go To Your Website?

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What Were You Doing On The Web Just Five Minutes Ago?

What Were You Doing On The Web Just Five Minutes Ago?

Have a think about your own experiences online.

How much of your behavior is conscious and subconscious? How much patience do you really have on the web? If you can understand some of your own online behavior then you will be in a better position to understand some of your reader’s online behavior.

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Yawn!

Blah-Blah Text: Don’t Welcome Me To Your Website

Yawn……..  Most people yawn when they see it. Jakob Nielson calls it blah-blah text. That is, a block of words that users skip when they arrive at a page, most typically the homepage. Instead, their eyes go directly to more actionable content, such as product features, bulleted lists or hypertext links.

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