Note from Miss Sassy: This is a guest post by
Joanne Morley of
Brighter Marketing. Joanne is a 20-year marketing veteran who not only knows how to write web copy that converts browsers into buyers but also how to speak the customer’s language. Read on to find out more…
Over the years I’ve written copy for many different websites, everything from beauty salons to industrial businesses through to caterers.
Usually the clients had written the content themselves and it was normally done in such a rush once the design was completed.
I would see all my client’s efforts go into getting a designer to develop a great looking web site.
That’s fine but the biggest mistake they made was not giving any thought about what they were actually going to say about themselves and their business.
The thing is even when their website looked amazing, if the content didn’t engage the visitors, that design went to waste as it didn’t help to convert those visitors in to paying customers.
The content was always an after thought…. it was always came second behind design.