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Is Your Web Copy Boring? Some Advice From A Veteran Copywriter

Is Your Web Copy Boring? Some Advice From A Veteran Copywriter

Note from Miss Sassy: This is a guest post by Joanne Morley of Brighter Marketing. Joanne is a 20-year marketing veteran who not only knows how to write web copy that converts browsers into buyers but also how to speak the customer’s language. Read on to find out more…

Over the years I’ve written copy for many different websites, everything from beauty salons to industrial businesses through to caterers.

Usually the clients had written the content themselves and it was normally done in such a rush once the design was completed.

I would see all my client’s efforts go into getting a designer to develop a great looking web site.

That’s fine but the biggest mistake they made was not giving any thought about what they were actually going to say about themselves and their business.

The thing is even when their website looked amazing, if the content didn’t engage the visitors, that design went to waste as it didn’t help to convert those visitors in to paying customers.

The content was always an after thought…. it was always came second behind design.

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How To Get Inside Your Customers Head And Find Out What They Really Want

How To Get Inside Your Customers Head And Find Out What They Really Want

Note from Miss Sassy: This is a guest post by Joanne Morley of Brighter Marketing in the UK. Joanne is a 20-year marketing veteran who not only knows how to write web copy that converts browsers into buyers but also how to speak the customer’s language.  After starting her career in the high-tech industry marketing complex Internet security products, she soon realized that promoting products solely on their technical merits was not a great way to get sales leads. She’s also written a book on marketing for small businesses as well as given countless seminars and training sessions on the subject of how to make your marketing messages stand out from the crowd.

Joanne has a FREE special offer for readers of sassywebwords.com but you need to be quick. It’s only available to the first three readers who have subscribed and writes a comment at the end of the post. So keep reading.

When writing copy for your website it’s so easy to get caught in up in what you want to say. You want to let people know all about the products and services you have to offer and how great they are. It’s natural: you’re enthusiastic about what you do and you want the whole world to know about it too.

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