The other day I was searching online for a cleaning company in my local area….
…I clicked on the first search engine result and immediately liked what I saw.
The website was easy to read, easy to navigate and the copy was good.
It was so easy I requested a quote. There was a large ‘click for quote’ button at my eye level just waiting for me to click.
But I didn’t stop there.
I wanted another quote. I clicked on another search engine result and this time I wasn’t so thrilled with what I found.
First, I was immediately hit with a large block of text, a long paragraph that should have been broken into three sentences and copy that was so dry it read like a corporate brochure.
But it wasn’t the copy that frustrated me. What frustrated me most was I couldn’t find any button or link to click for a quote.
I eventually found a contact form and I was forced to type information into an empty square box.
As a rule, people don’t like to puzzle over how to do things. If people who build a site don’t care enough to make things obvious and easy for the person using the site, it can diminish confidence in the site, the company and its owners.
Today I want to share with you how poor usability can kill your copy and sales and how to overcome this with simple, easy-to-implement advice for pulling visitors into your funnel.