It’s because we don’t want to know about it. We put it in the too-hard basket.
But it’s not your fault.
I get it.
I’m female and I’ve banged my head against a wall for far too long when it comes to SEO.
You’ve probably been hammered that you have to get your SEO “done right” that SEO becomes yet another thing you’ll get to one day… another chore in your online business.
The problem with SEO (and many other online marketing concepts) is it’s terribly misunderstood. It’s become almost a throw away word. It’s a topic that is dissected and discussed in such a macho-man style that it’s far too confusing and overwhelming for the majority of sassy female entrepreneurs to understand let alone implement into their business.