Series Archives: SEO Series
Why Females Can Do SEO (But Are A Little Scared)

Why Females Can Do SEO (But Are A Little Scared)

This entry is part 1 of 6 in the series SEO Series

The truth?

It’s because we don’t want to know about it. We put it in the too-hard basket.

But it’s not your fault.

I get it.

I’m female and I’ve banged my head against a wall for far too long when it comes to SEO.

You’ve probably been hammered that you have to get your SEO “done right” that SEO becomes yet another thing you’ll get to one day… another chore in your online business.

The problem with SEO (and many other online marketing concepts) is it’s terribly misunderstood. It’s become almost a throw away word. It’s a topic that is dissected and discussed in such a macho-man style that it’s far too confusing and overwhelming for the majority of sassy female entrepreneurs to understand let alone implement into their business.

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3 Ways To Get Romantic With Google

3 Ways To Get Romantic With Google

This entry is part 2 of 6 in the series SEO Series

I look at a lot of websites and I have to say many have lost that lovin’ feeling….

….Or many never had it in the first place.

And today being Valentines Day it’s time to show your website love – some Google love.

Let’s shout it out together…..

“It’s Time To Show Your Website Some Google Love”

Great. So on that note, let’s get lovey dovey. Here are 3 simple ways to get romantic with the Big G…. and your readers will love YOU for it. (click to continue…)

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How Bad SEO Copywriting Flow Is Ruining Your Business (And Why SEO Is Good For Humans)

How Bad SEO Copywriting Flow Is Ruining Your Business (And Why SEO Is Good For Humans)

This entry is part 3 of 6 in the series SEO Series

There’s one thing that could be ruining your online business…

….And you may not even be aware of it.

In fact, many female entrepreneurs don’t even do this.

What am I talking about?

SEO Copywriting. To be more direct, bad SEO copywriting flow on their website.

Let me explain.

When you write your title tag and meta description tag, you need to write them as if it were a paid advertisement.  You want people to click through to your website.

The problem is that many people choose keywords that are not relevant to attracting their ideal customers.

The title tag ends up being stuffed with keywords that people aren’t searching for and the meta description does not compel people to click through to their websites from the search engines.

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How To Choose Keywords For Free To Attract Your Ideal Customers (Without Pulling Your Hair Out)

How To Choose Keywords For Free To Attract Your Ideal Customers (Without Pulling Your Hair Out)

This entry is part 4 of 6 in the series SEO Series

Continuing with our SEO series, does the thought of trying to choose your keywords scare the bejesus out of you?

You know keyword research is important but when you go to do it, you tear your hair out trying to figure out which keywords you should be using.

It’s pretty hard to attract more of your ideal customers if you don’t know the words they’re using to search for what you offer.

And in the words of SEOmoz, it’s not always about getting visitors to your site, but about getting the right kind of visitors. In other words, your ideal customers.

So brush your hair sassy lady. This doesn’t have to hurt. (Besides, let’s leave the baldness for the men) ;)

To win the Google war, you need a spreadsheet (and a red wine).

Well you’re going to build one anyway as we do some basic keyword research 101.

But first, here are some tips to remember before you get started. (click to continue…)

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3 Cheeky Ways To Spy On Your Competitor’s Keywords (For Free)

3 Cheeky Ways To Spy On Your Competitor’s Keywords (For Free)

This entry is part 5 of 6 in the series SEO Series

Have you ever wanted to know what keywords your competition is using to get their search results?

…Because chances are they’re already spying on YOU.

Well, you can plot your own sweet revenge to see which keywords your competition is frequently using.

But first, let me explain why you might want to even consider spying on your competition in the first place.

Why Should You Take A Peek At Your Competitors Keywords?

“But I don’t have competition,” you may say. Or “I don’t believe in competition.”

Believe what you like but whatever the philosophy you embrace, chances are you have direct or indirect competitors.

Hey, I have an abundance mentality too and I believe there’s more than enough of anything to be shared. But you’re missing the point if you think spying on competitor keywords is only for blood-thirsty, cut-throat businesses or slimy internet marketers.

This is not about “stealing keywords.” It can be but us sassy entrepreneurs would never dream of doing that… would we?

Well, perhaps ;) (click to continue…)

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How To Use A Word Cloud To Increase Your Search Engine Ranking

How To Use A Word Cloud To Increase Your Search Engine Ranking

This entry is part 6 of 6 in the series SEO Series

What is a word cloud, you might ask?

It’s a nifty little tool that turns a bunch of text into a graphic that displays each word. The bigger the size of the word, the more frequent the word has been used.

In other words, the clouds give greater prominence to words that appear more frequently in the text.

Here’s an example of a word cloud for the homepage of Marie Forleo: (click to continue…)

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