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How To Get People To Read Your First Few Sentences

How To Get People To Read Your First Few Sentences

We all want to have the perfect width.

Whether it’s for our waistline, hips or stomach, there’s also a perfect width size for your blog’s content.

In my last post I shared with you that master copywriter Joe Sugarman makes his first sentence a short one. This is a technique you can easily apply when writing your online content.

The problem is, getting people to read those first few sentences can be difficult.

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Why Your First Sentence Should Be A Short One

Why Your First Sentence Should Be A Short One

I’m going to tell you a secret. The secret is:

Short sentences stand out.

They create impact because they’re quick to read, easy to understand and they balance out longer sentences, like this one.

And they draw the eye.

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Why Nobody Is Bothering To Read Your Website

Why Nobody Is Bothering To Read Your Website

Yes you heard me. People aren’t reading your content. They have far more important things to do.

So What Are People Doing When They Go To Your Website?

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What Were You Doing On The Web Just Five Minutes Ago?

What Were You Doing On The Web Just Five Minutes Ago?

Have a think about your own experiences online.

How much of your behavior is conscious and subconscious? How much patience do you really have on the web? If you can understand some of your own online behavior then you will be in a better position to understand some of your reader’s online behavior.

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Yawn!

Blah-Blah Text: Don’t Welcome Me To Your Website

Yawn……..  Most people yawn when they see it. Jakob Nielson calls it blah-blah text. That is, a block of words that users skip when they arrive at a page, most typically the homepage. Instead, their eyes go directly to more actionable content, such as product features, bulleted lists or hypertext links.

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