From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

There will come a time when you….

….must attend the Problogger #PB training event. If you ever get the opportunity to attend, be sure to go.

Miss Sassy and Darren Rowse (Problogger)

Miss Sassy and Darren Rowse (Problogger)

Yes you will need to come to Australia to attend this but who cares? What a great excuse to travel :)

I learnt a LOT from the two days at the Problogger event, met some great people and I even got my picture taken with Chris Guillebeau. And ladies he’s not too bad on the eye either ;) .

(Oops Miss Sassy is digressing). Back to the serious stuff…

From Little Things Big Things Come…

..Was the theme of the conference. From the moment the Problogger himself Darren Rowse opened the event with his keynote, the audience was captivated.

Darren set the tone for the event in his introductory keynote about how small actions can have a big impact. We all need to start from somewhere and as Darren explained, he did too all those years ago.

It’s OK To Be Small

The key message from the conference was how doing even the smallest of tasks can achieve great results. When you allow small tasks to become habits, such as Darren did when he wrote 31 days to a better blog, you can do activities that improves your blog.

There are advantages of being small and perhaps small maybe big enough.

Darren says that as a small blogger you have the ability to have a more personal interaction with your readers.

When Darren started Digital Photography School six years ago, there were already quite a few large photography blogs out there. Darren thought he could never be like them but then realized that being small was his advantage. Why? Because those bigger blogs had lost their personality, lost their ability to communicate and to serve their readers in a more personal way.

You can strategically position yourself as a smaller blogger and that’s exactly what Darren did with Digital Photography School. He received emails from readers stating that his blog was perfect for them because the larger blogs were too impersonal.

The other advantage to being small is you can change the direction of your blog very quickly.

If you have a new idea or angle for your blog, you can implement it almost immediately where as you are not given that freedom with a larger blog.

Look For Sparks

This section of Darren’s keynote was fantastic. He says to look for sparks of energy that you can fan into a bit of fire and grow them.

Stay with me, this is not as airy fairy as it sounds and it has made me think how to approach my blog and business going forward.

As you start to think of ways to monetize your blog, train yourself to look for sparks of energy that you can turn into something amazing.

For example:

  • What is it that gives YOU energy as a blogger? What topics do you enjoy writing about? What types of posts flow easily and what types do you struggle to write about? You need to pay attention to this because you’ll find your readers will respond to them differently.
  • What are your readers gathering around? What are your readers responding to? If you can align what your readers get excited about to what you get excited about, then you’ve hit the jackpot.
  • What are potential collaborators responding to?
  • Where is momentum growing? A good example of this is iphone photography. Darren noticed this trend and he released an iphone photography ebook.

These are all things you need to train yourself to pay attention to.

How To Turn Visitors Into Raving Fans

Darren and Chris spoke about how to build a tribe of raving fans.

Engaged readers are more likely to get something out of your blog.

Are your readers changed by what they are reading? If you want to bring about change, whatever that maybe, then you need to be engaging your readers.

Introducing Chris….

Miss Sassy and Chris Guillebeau

Miss Sassy (Moi) and Chris Guillebeau

…who says too many people focus on tactics as opposed to the bigger picture. Chris also says that your blog will succeed because of your readers no matter what form of business model you have. 

You give people a reason to care, to give you their time, trust and attention.

For example, Chris wanted to find out more about his readers. So he gave an example of an experiment he did where he wrote back to every person who joined his email list.

It was as simple as dropping a one-line sentence such as, “Hey Carly, thanks for subscribing and I hope you enjoy the blog.”

He spent just a few minutes a day doing this and did this for the first 10,000 people that subscribed to his blog.

Chris’s philosophy was he believed in creating a collective impact. While he acknowledged it wasn’t a world-changing event for 10,000 people with one little email, Chris knew his readers could write to him if they had a question about something.

Big Traffic Is Not Chris Guillebeau’s Goal

In fact, Chris has no idea how many people visit his blog. He does not check his site’s stats at all. What Chris focus’s on exclusively is subscribers.

So what does all this mean for your blog?

Well let me explain what I intend to do with mine and how I intend to change the world. blog – The Future… And Your Future

I launched this blog in September 2011. My goal has been to build an email list first and foremost.

That’s exactly what I’ve been doing and while it isn’t massive and nor do I have 10,000 subscribers (yet), I’m happy that I have sustained a loyal following since the blog’s inception.

During this time, I have not sold or attempted to sell anything, except for a few affiliate sales. But with a looming redundancy around the corner, Miss Sassy (moi) is publicly declaring to go full-time with this blog in 2013.

In other words, will become a business, not just a blog.

Like most bloggers who start out, I wasn’t clear on who my target market was and nor was I clear on what exactly I was trying to achieve.

While I had a general idea, I didn’t stress about this in the beginning because I deliberately used this blog to help me determine the types of people I want to help.

Having invested in a considerable amount of personal and professional development this year such as Derek Halpern’s Blog That Converts premium training,  Hey Shenee’s Hot Brand Action and Marie Forleo’s B School (not affiliate links), I am now super clear on whom and how I want to serve.

I started because I want to help female solopreneurs write better web content that stands out online.

I want to help them get their web content discovered like it’s the NY Times. This is my passion and what drives me.

When I started blogging three years ago, I was asked to write copy for a couple of websites.  I soon discovered there were two audiences I was writing for – the search engines and people. I knew then I needed to seriously educate myself on what the ingredients were to write compelling content that attracts the attention of both.

So in 2013 there will be a rebirth of I will be taking more risks and following less rules.

Test, test, test is my new mantra.

So what do I have in store?

  • the launch of my youtube channel I will have weekly videos where I provide specific tips and advice on web content related topics such as SEO, keyword research, copywriting, usability, article writing, headlines, reading patterns, psychology and writing style to name a few. They will be short, fun and to the point
  • the sassy formula to web content writing and coaching packages
  • a new website with user-friendly navigation and usability. I will practice what I preach
  • create an ebook and and online school for sassy content writing
  • investigate a membership forum
  • and much, much more :)

Best of all, this will all be geared towards a female audience without the jargon-y mumbo jumbo or the macho-man style delivery.

So sassy one, I hope you will stick around for the journey. Without you, this will be nothing.

I hold myself publicly accountable.

Now It’s Your Turn

Of course all this is nothing if I don’t implement and take action.

So what are your blogging plans and goals? Do you have a grand vision for your blog?

How will you hold yourself accountable in 2013?

(Tell us exactly what you plan to do).

Let me know and leave a comment below.

Til next time,

Miss Sassy


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17 Responses to From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

  1. Hollie November 22, 2012 at 12:33 pm #

    Hey! Loving the new/adjusted approach. That post was a really interesting read and the page looks fab.

    Wish I could have made it to the networking drinks – looks like you had a great time.

    • Shae
      Miss Sassy November 23, 2012 at 8:57 am #

      Hey Hollie. Glad you love the new approach. I can’t wait to show it all off to the world. Ha ha. You will definitely have to come to Problogger next year. It was such a great event.

  2. Mel November 22, 2012 at 9:54 pm #

    I went to Problogger in past years and found it fantastic. Thanks for sharing the things you liked most.

    And it sounds like great change is in the wind for Miss Sassy in 2013, I look forward to reading about it.

    • Shae
      Miss Sassy November 23, 2012 at 8:58 am #

      Yep Problogger is truly a great event – hope to see you there next year :)

  3. Joanne November 22, 2012 at 10:30 pm #

    Great article, full of some good tips for bloggers. Looking forward to seeing all the things you have planned for 2013 :-)

    • Shae
      Miss Sassy November 23, 2012 at 8:59 am #

      Thanks Joanne. Lots of things are in store – looking forward to unleashing them to the world.

  4. Erin November 23, 2012 at 10:17 am #

    Hey Miss Sassy! Congrats on the clarity and courage to launch into bigger things :)

    I’ve got plans for my blog next year to be more interactive, with more password protected webpages for my subscribers. And I want to get more images on my blogposts.

    I’m currently rewriiting the pages on my website and hope to have it finished by the end of the year, woohoo!

    As for accountability, I have my mastermind group at the moment. I also have plans to launch Action Power Hour and Business Bootcamp to help me (and others) get the important things done :) Stay tuned!

    • Shae
      Miss Sassy November 23, 2012 at 9:14 pm #

      Hi Erin, thanks for your comment. And wow your plans sounds amazing. Mastermind groups are great really do hold you accountable. Be sure to keep us updated on your goals and outcomes in 2013. It is going to be a great year. :)

  5. Renee November 23, 2012 at 7:45 pm #

    What an awesome post. I too am making big changes in 2013, with the introduction of a new blog/website aimed at helping NZ women into business, showing them it is not that hard and not that expensive. I have found that there seems to be a huge barrier for some people that starting a website and business has to be hard, but really, with a few hours a day you can do anything.

    I look forward to what you have to offer in 2013, as your services might be of use to me :)


    • Shae
      Miss Sassy November 23, 2012 at 9:22 pm #

      Aww thanks Renee. I really enjoyed writing this post. I love the idea of your website helping women into business. There can be many barriers but I do think a lot of those are self-imposed or perceived barriers too. If you can show them the way I believe this would be such a valuable service to your target market.

      Yes do stick around. If you want to write better web content and get found on search engines, then my advice will help you do just that. Stay in touch.

  6. Carly November 25, 2012 at 7:15 am #

    Great work Shae. Loving the new vigour I can hear in your post. It’s really relevant for me as I’ve just launched our blog for our new production partnership. It’s prompted me to think about the power of the community and the importance of making people feel connected to you.

    • Shae
      Miss Sassy November 25, 2012 at 11:22 am #

      Hey Carly, good luck with your blog. Let us know how you go with it.


  1. Shae Baxter - November 22, 2012

    From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

  2. Shae Baxter - November 22, 2012

    Ladies and Gents. It has been a while. But my new mantra is test, test, test. That means I'm not going to concern…

  3. Shae Baxter - November 22, 2012

    New post: From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012.

  4. Melinda Samson - November 22, 2012

    From Little Things BIG Things Grow-Clever Content Tips For Solopreneur Blogging #pbevent 2012 via @_sassywebwords

  5. PatriciaHigginbottom - November 22, 2012

    Great article for woman bloggers – from @_sassywebwords

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