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Self-editing: 7 words and phrases to cut from your web copy

Self-editing: 7 words and phrases to cut from your web copy

Who would have thought that fish had anything to do with writing and editing? Well read on.

Fresh Fish Sold Here

He turned to the class. “You run a fish market. You want to get your sign as short as possible. You want to catch the readers’ attention and convey your message. Which words are necessary?”

Well, “here” is not needed. The location of the sign indicates that sales happen in that spot.

Fresh Fish Sold

That “sold” looks kind of silly now, doesn’t it?

Fresh Fish

Does the fact that the fish are fresh need to be conveyed? Would anyone say otherwise? “Smelly Fish” … “Old, Decaying Fish” ? …Nope.

We are left with:

Fish

So what’s your point I hear you ask?

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