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The 3-Step Guide On How To Write Enticing Product Descriptions To Increase Online Sales (and make search engines love you)

The 3-Step Guide On How To Write Enticing Product Descriptions To Increase Online Sales (and make search engines love you)

The other day a reader of sassywebwords.com wrote to me…

…asking for tips on how to write effective product descriptions.

Bettina Johnson has a kick ass online jewelery store based in Nebraska, USA. She sells jewelery all across the world and what started as a hobby has now turned into a global enterprise. Bettina is the epitome of a true sassy chic!

Bettina asked me for some tips on how to find the right words for her product descriptions.

Let me be upfront and state that Bettina’s product descriptions aren’t too bad. On her Embellishment Ring page, she’s written a brief story as to why she loved making it, which gives it a personal touch. She also provided some product information such as sizes and color of stones.

But there is room for improvement.

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3 Simple E-Commerce Copywriting Techniques You Can Implement Right Now That Won’t Cost You A Cent

3 Simple E-Commerce Copywriting Techniques You Can Implement Right Now That Won’t Cost You A Cent

Do you sell stuff?

Offer a service?

Can people buy stuff from your website?

If so, this article is for you.

If you offer a valuable product or service, then you need to ensure your website copy is written in a way that persuades your prospect to exchange their hard earned cash.

It’s not always easy to do especially when you’re trying to stand out from a myriad of competitors. We all like to think our own products and services are superior to what else is offered in the marketplace but convincing potential customers your stuff is awesome can be very challenging.

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