The other day a reader of sassywebwords.com wrote to me…
…asking for tips on how to write effective product descriptions.
Bettina Johnson has a kick ass online jewelery store based in Nebraska, USA. She sells jewelery all across the world and what started as a hobby has now turned into a global enterprise. Bettina is the epitome of a true sassy chic!
Bettina asked me for some tips on how to find the right words for her product descriptions.
Let me be upfront and state that Bettina’s product descriptions aren’t too bad. On her Embellishment Ring page, she’s written a brief story as to why she loved making it, which gives it a personal touch. She also provided some product information such as sizes and color of stones.
But there is room for improvement.