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Just what are the BEST words to use on your call-action button?
Your call-to-action copy is just as important as the button itself and is one of the most important pieces of copy on your website.
When it comes to an opt-in on a website, too many sassy solopreneurs and micro businesses often throw something up as an afterthought and then wonder why nobody signs up to their email list or offer.
They are unwittingly killing their conversions because they’re using words that don’t encourage people to take action.
The good news is I’m about to share with you case studies and research that prove how even minor tweaks can have a significant impact on your conversion rate.