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The Effect Of Guest Blogging On SEO: A Discussion Of Google Penalties

The Effect Of Guest Blogging On SEO: A Discussion Of Google Penalties

Google To Start Penalising Guest Blogging

The two key benefits of guest blogging are the opportunity to connect with a new audience and improved search engine optimisation.

Providing excellent quality content for your host blog not only endears you to your host; it’s more likely they will introduce you to their audience before the post starts and allow links to your website in the bio box. Further, valuable content provides an incentive for readers to seek more information about you and to read more of your content.

Guest blogging also enables greater search engine optimisation through links from the host’s site back to the guest blogger’s site. Search engines identify this as an indication of value and authority (along with many other factors) which lead to the guest blogger’s website appearing higher in relevant search results.

Google And Guest Blogging

From the above explanation guest blogging would appear a simple and easy tactic to getting ahead on the interwebs. Write a few posts, find a few hosts, publish and bingo, life seems just fine and dandy; but is all that soon to change?

In the past 25 Panda updates Google has sought to punish low-quality and/or spammy sites; allowing better quality sites to rise through the rankings. Penguin updates targeted sites using:

  • Aggressive exact-match anchor text
  • Overuse of exact-match domains
  • Low-quality article marketing & blog spam
  • Keyword stuffing in internal/outbound links

The ongoing updates beg the question: what will Google target next? (click to continue…)

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From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

There will come a time when you….

….must attend the Problogger #PB training event. If you ever get the opportunity to attend, be sure to go.

Miss Sassy and Darren Rowse (Problogger)

Miss Sassy and Darren Rowse (Problogger)

Yes you will need to come to Australia to attend this but who cares? What a great excuse to travel :)

I learnt a LOT from the two days at the Problogger event, met some great people and I even got my picture taken with Chris Guillebeau. And ladies he’s not too bad on the eye either ;) .

(Oops Miss Sassy is digressing). Back to the serious stuff…

From Little Things Big Things Come…

..Was the theme of the conference. From the moment the Problogger himself Darren Rowse opened the event with his keynote, the audience was captivated.

Darren set the tone for the event in his introductory keynote about how small actions can have a big impact. We all need to start from somewhere and as Darren explained, he did too all those years ago. (click to continue…)

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