The two key benefits of guest blogging are the opportunity to connect with a new audience and improved search engine optimisation.
Providing excellent quality content for your host blog not only endears you to your host; it’s more likely they will introduce you to their audience before the post starts and allow links to your website in the bio box. Further, valuable content provides an incentive for readers to seek more information about you and to read more of your content.
Guest blogging also enables greater search engine optimisation through links from the host’s site back to the guest blogger’s site. Search engines identify this as an indication of value and authority (along with many other factors) which lead to the guest blogger’s website appearing higher in relevant search results.
Google And Guest Blogging
From the above explanation guest blogging would appear a simple and easy tactic to getting ahead on the interwebs. Write a few posts, find a few hosts, publish and bingo, life seems just fine and dandy; but is all that soon to change?
In the past 25 Panda updates Google has sought to punish low-quality and/or spammy sites; allowing better quality sites to rise through the rankings. Penguin updates targeted sites using:
- Aggressive exact-match anchor text
- Overuse of exact-match domains
- Low-quality article marketing & blog spam
- Keyword stuffing in internal/outbound links
The ongoing updates beg the question: what will Google target next?